DAILY REAL ESTATE NEWS | FRIDAY, APRIL 20, 2018 Despite beginning their search online—where one would assume home shoppers prefer an impassive browsing experience—many buyers are looking for some emotional connection in where they live and who they work with when buying a home. That’s why it’s crucial for real estate professionals to think about what their voice is online. “As important as it is for a big brand to have a story to tell and core values, it’s also important for
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